Beyond the Southeast Asian capitals: Penang and Chiang Mai leading as emerging destinations for business events

"Southeast Asia’s business events industry has for decades revolved around destinations such as Singapore, Kuala Lumpur and Bangkok, mainly due to their connectivity, world-class hospitality infrastructure and cosmopolitan reputations. But smaller cities are now building compelling business cases around industry specialisation, authentic local experiences and investments in MICE infrastructure..." (MICE.net, 2026)

My story for MICE.net explores how Penang and Chiang Mai are building distinctive Meetings, Incentives, Conventions and Exhibitions (MICE) propositions, not by competing with their capital cities but leveraging on their unique industry strengths, cultural identity and delegate experiences. As organisers increasingly seek to deliver both business value and memorable experiences, the region’s MICE landscape continues to evolve in exciting ways.

Click the link below to read how I advocate for the road less travelled - where rich, authentic cultural experiences create more aspirational and immersive business events.

https://mice.net.au/beyond-the-southeast-asian-capitals-penang-and-chiang-mai-leading-as-emerging-destinations-for-business-events/

Do you think there other regions in Southeast Asia that would fit the bill? Comment your thoughts below!